About Me

I'm Ahmad. I'm a UI/UX designer, product designer, and UX engineer based in Pakistan. I design products by clear user stories from user problems to practical solutions. For me, design is as much as understanding people as it is about the satisfaction of creating something that feels right.

With over 3 years of experience as an interface designer, my main focus is not just to create ideal solutions for the user, but also to create memorable experiences for the user. I find joy in working through complexity, refining structure and turning ideas into systems that can hold up in real-life.

My work spans UX strategy, interface design and scalable design systems in close collaboration with engineers and product teams. I care deeply about the structure, clarity and quality of handoff.

I use AI as a collaborative tool to assist me in developing prototypes for the designs that we made. While the thinking stays human, these tools help me to execute those ideas into a prototype much easier.

Outside of product work, I make long-form streams and internet-native projects, often mixing data, humor and experimentation. I'm drawn to films, music and games that do something unexpected, which helps me explore how culture, storytelling and technology can intersect.